About Us
PT. OSCAR OSCAR is a creative platform founded by Asha Smara Darra (formerly Oscar Lawalata), dedicated to celebrating Indonesian cultural heritage through fashion and publishing.
Since 1998, Asha has been at the forefront of redefining traditional Indonesian textiles—such as ikat, songket, and batik—into contemporary fashion through her labels. Her work reflects a deep respect for tradition, seamlessly woven into modern design.
With the same spirit, PT. OSCAR OSCAR also embraces storytelling through books, extending its commitment to culture, identity, and creativity. Whether through fabric or the written word, we are passionate about preserving and evolving the richness of Indonesia’s legacy for future generations.
Contact us
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